Connecting the top of the funnel to the bottom line

A pipeline that turns marketing activity data into sales intelligence.

The Problem

Marketing and Sales operate in silos. No visibility into which campaigns actually convert to revenue. Budget decisions are made on gut feel, not data.

Architecture

TBD

The Solution

End-to-end ETL pipeline connecting marketing data sources to the Sales data warehouse, with dashboards tracking attribution, conversion, and ROI — giving leadership full-funnel visibility for the first time.